MODULE 1 – INTRODUCTION Welcome Platform Navigation Mindset MODULE 2 – STRATEGY Strategy Overview & The 3 Principles of Lead Generation What is a Funnel? What is a Lead Magnet? What is a Landing Page? Understanding Awareness – The UPSYD Formula MODULE 3 – FACEBOOK SETUP Setup Business Manager Create Add Account Add Page Add People Create Pixel Create Pixel – New Interface 2020 Install Pixel Helper Install Base Pixel on GoDaddy Install Base Pixel on WordPress Week 1 Assignment MODULE 4 – FIND & TARGET Avatar Creation Create Custom Audiences Create Lookalike Audiences Create Saved Audiences Narrowing an Audience Week 2 Assignment MODULE 5 – EDUCATE & ENGAGE Overview of Facebook Engagement Campaigns Create a Winning Ad The “Buckets” Create a Traffic Campaign Create a Likes Campaign Estimating Your Budget MODULE 6 – TESTING Copy Testing Image Testing Headline Testing Audience Testing Understanding The Numbers When Testing Week 3 Assignment MODULE 7 – CONVERT & ASCEND Install Event Pixel Using Facebook Event Setup Tool Install Event Pixel Manually Creating a Conversion Campaign Retargeting Week 4 Assignment MODULE 8 – OPTIMIZING Making Informed Changes GUEST EXPERT TRAINING Brand Essentials by Danielle Garber Copywriting For Your Ad GUEST EXPERT LEANNE LOVE – PINTEREST TRAINING Leanne Love – Pinterest Training Intro Leanne Love – Pinterest Training Mod 1 Leanne Love – Pinterest Training Mod 2 Leanne Love – Pinterest Training Mod 3 GUEST EXPERT KILEY BAKER – INSTAGRAM TRAINING #1 Business vs. Personal. vs. Creator #2 Optimizing Bio #3 Following Followers #4 Content Strategy IG Starter Pack #5 Must Have Components #6 Insights that Matter Recap
