INTRODUCTION Welcome Mindset STRATEGY Strategy Overview & The 3 Principles of Lead Generation What is a Funnel? What is a Lead Magnet? What is a Landing Page? Understanding Awareness – The UPSYD Formula FACEBOOK SETUP Business Suite vs Business Manager Check If You Have FB Business Manager Account Setup Business Manager Create Add Account Add Page Add People or Partners Verify Your Domain Verify Your Domain With Meta Tag in WordPress Create Pixel Create Pixel – New Interface 2020 Installing Your Pixel 2021 Install Pixel Helper Install Base Pixel on GoDaddy Install Base Pixel on WordPress Week 1 Assignment FIND & TARGET Avatar Creation Create Custom Audiences Create Lookalike Audiences Create Saved Audiences Narrowing an Audience Week 2 Assignment EDUCATE & ENGAGE Overview of Facebook Engagement Campaigns Create a Winning Ad The “Buckets” Create a Traffic Campaign Create a Likes Campaign Create a Messenger Campaign Estimating Your Budget TESTING Copy Testing Image Testing Headline Testing Audience Testing Understanding The Numbers When Testing Week 3 Assignment CONVERT & ASCEND Install Event Pixel Using Facebook Event Setup Tool Install Event Pixel Manually Creating a Conversion Campaign Retargeting Week 4 Assignment OPTIMIZING Making Informed Changes Analyzing Your Results GUEST EXPERT TRAINING Brand Essentials by Danielle Garber Copywriting For Your Ad GUEST EXPERT LEANNE LOVE – PINTEREST Leanne Love – Pinterest Training Intro Leanne Love – Pinterest Mod 1 Leanne Love – Pinterest Mod 2 Leanne Love – Pinterest Mod 3 GUEST EXPERT KILEY BAKER – INSTAGRAM #1 Business vs. Personal. vs. Creator #2 Optimizing Bio #3 Following Followers #4 Content Strategy IG Starter Pack #5 Must Have Components #6 Insights that Matter Recap
