MODULE 1 – INTRODUCTION Welcome Platform Navigation Mindset Practice Clients What To Say When Looking For Practice Clients MODULE 2 – STRATEGY Strategy Overview & The 3 Principles of Lead Generation What is a Funnel? What is a Lead Magnet? What is a Landing Page? Understanding Awareness – The UPSYD Formula Week 1 Assignment MODULE 3 – FACEBOOK BUSINESS MANAGER SETUP Business Suite vs Business Manager Check If You Have Business Manager Account Create Business Manager Account Navigating From Business Suite to Business Manager (2024) Logging In As The Client Create Ad Account Add A Page Add Yourself As A Partner Add A “People” (2024) Verify Your Domain Verify Your Domain With Meta Tag in WordPress Verify Your Domain via DNS Settings Create A Pixel Installing Your Pixel (2021) Install Pixel via Meta for WP Plugin Install Pixel Code Manually Install Pixel Helper Pixel Settings & Generate Token For Conversions API Week 2 Assignment MODULE 4 – FIND & TARGET Avatar Creation Create Custom Audiences Create Lookalike Audiences Create Saved Audiences Update to Audience Targeting Section Narrowing an Audience Prepare Client List For Upload To Facebook Upload Client List To Facebook Week 3 Assignment MODULE 5 – EDUCATE & ENGAGE Overview of Facebook Engagement Campaigns Create a Winning Ad The “Buckets” Create an Engagement Campaign Create a Traffic Campaign Create a Likes Campaign Create a Messenger Campaign Update to Audience Section 2024 Creating a Carousel Ad Estimating Your Budget Introduction To Canva MODULE 6 – TESTING Copy Testing Image Testing Headline Testing Audience Testing Understanding The Numbers When Testing Customizing Columns in Ads Manager Week 4 Assignment MODULE 7 – CONVERT & ASCEND Install Event Pixel Using Facebook Event Setup Tool Install Event Pixel Manually Creating a Conversion Campaign Create A Lead Form Ad Downloading Leads from a Lead Form Ad Retargeting Setting Up Client Reports Week 5 Assignment MODULE 8 – OPTIMIZING Making Informed Changes MODULE 9 – SOP TEMPLATES, CLIENTS SOURCING & MORE Optimizing Your Own Social Pages For Lead Generation Different Ways To Find Clients Onboarding A New Client Templates GUEST EXPERT TRAINING Brand Essentials by Danielle Garber Copywriting For Your Ad by Este Pretorius Social Media Tips by Magriet Groenewald GUEST EXPERT LEANNE LOVE – PINTEREST TRAINING Leanne Love – Pinterest Training Intro Leanne Love – Pinterest Training Mod 1 Leanne Love – Pinterest Training Mod 2 Leanne Love – Pinterest Training Mod 3 GUEST EXPERT KILEY BAKER – INSTAGRAM TRAINING #1 Business vs. Personal. vs. Creator #2 Optimizing Bio #3 Following Followers #4 Content Strategy IG Starter Pack #5 Must Have Components #6 Insights that Matter Recap Q&A ZOOM SESSIONS Q&A 27 August 2024 Q&A 20 August 2024 Q&A 13 August 2024 Q&A 6 August 2024 Q&A 30 July 2024 Q&A 23 July 2024 Q&A 17 July 2024 Q&A 9 July 2024 Q&A 10 June 2024 Q&A 3 June 2024 Q&A 20 May 2024 Q&A 13 May 2024 Q&A 6 May 2024 New Lesson
