MODULE 1 – INTRODUCTION

Welcome

MODULE 2 – FACEBOOK SETUP

Business Suite vs Business Manager
Check If You Have Business Manager Account
Create Business Manager Account
Create Ad Account
Add A Page
Verify Your Domain
Verify Your Domain With Meta Tag in WordPress
Verify Your Domain via DNS Settings
Create A Pixel
Installing Your Pixel (2021)
Install Pixel via Meta for WP Plugin
Install Pixel Code Manually
Install Pixel Helper
Pixel Settings & Generate Token For Conversions API

MODULE 3 – TARGETING

Avatar Creation
Create Custom Audiences
Create Lookalike Audiences
Create Saved Audiences
Update to Audience Targeting Section
Prepare Client List For Upload To Facebook
Upload Client List To Facebook

MODULE 4 – 3 KICKSTARTER AD CAMPAIGNS

Create a Winning Ad
Create a Traffic Campaign
Create a Messenger Campaign
Create A Lead Form Ad
Downloading Leads from a Lead Form Ad

BONUS MODULE

Copywriting For Your Ad – Este Pretorius
Social Media Tips by Magriet Groenewald
Optimizing Your Own Social Pages For Lead Generation
Estimating Your Budget