STRATEGY

Strategy Overview & The 3 Principles of Lead Generation
What is a Funnel?
What is a Lead Magnet?
What is a Landing Page?
Understanding Awareness – The UPSYD Formula

FACEBOOK SETUP

Setup Business Manager
Create Add Account
Add Page
Add People
Create Pixel
Install Pixel Helper
Install Base Pixel on GoDaddy
Install Base Pixel on WordPress

FIND & TARGET

Avatar Creation
Create Custom Audiences
Create Lookalike Audiences
Create Saved Audiences
Narrowing an Audience

EDUCATE & ENGAGE

Overview of Facebook Engagement Campaigns
Create a Traffic Campaign

CONVERT & ASCEND

Install Event Pixel Using Facebook Event Setup Tool
Install Event Pixel Manually
Creating a Conversion Campaign

TESTING

Copy Testing
Image Testing
Headline Testing
Audience Testing
Understanding The Numbers When Testing

OPTIMIZING

Analyzing Your Results
New Lesson